Photo Credit: jamieoliver.com
Jamie Oliver is taking his Food Revolution on the road with a newly unveiled truck. Currently shooting the new season of his ABC series in Los Angeles, Oliver introduced a big rig outfitted with a 40-student capacity cooking classroom designed to educate and feed children in economically and nutritionally depressed areas.
With plans to visit schools, fairs and farmers' markets, the flashy truck was designed to cause a stir wherever it goes, "an immediate, unexpected spectacle" to create excitement around healthier ways of cooking and eating. Outfitted with cooking stations, flat screen TVs and cameras to livestream Oliver's demos, the truck even has a giant inflatable stage ready blow up for cooking classes and concerts.
The combination big rig/mobile teaching kitchen is part of Oliver's initiative to change the way that the U.S. approaches cooking and eating. Countering ideas that cooking fresh, wholesome food is pricey and time consuming, Oliver plans to go national with the help of the American Heart Association, opening five kitchen centers across the county in the next few months, all devoted to teaching affordable, healthy cooking.
In this recent segment on BBC, Oliver shared plans for one of his cooking demonstrations. In the time that it takes to have a pizza delivered, he's betting that he can make his own homemade version from scratch along with a fresh mixed green salad, with the cost coming in at $4 under the price of a delivery pizza. Making a pizza and salad at home in half an hour, plus saving a few dollars and more than a few calories? With ideas like these, we're hoping that the Food Revolution Truck will be rolling into our towns sometime soon.