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Jessica Simpson loves her curves, and we love her for it. But with all her body-positive talk, is it possible that she's made a deal to be a Weight Watchers spokeswoman? Us Weekly reports that mother-to-be Simpson, 31, plans to use the diet system to get her weight down after the baby is born next spring, and is currently in talks for a $4 million dollar deal to follow Jennifer Hudson as the next face of Weight Watchers.
According to Us, an "inside source" says the plan would be for Simpson to "lose a significant amount of weight" over the course of a year and then flaunt the results in television and print ads for the company.
Us Weekly's report, however, flies in the face of almost everything Simpson has recently said about her weight. In fact, she's pretty much been the staunchest celebrity supporter of body acceptance since pictures of the curvaceous singer in a seriously unflattering outfit hit the press in 2009.
After the public humiliation, Simpson reinvented herself as an unofficial spokesperson for normal-sized girls, promoting a realistic beauty standard on VH1's The Price of Beauty, using real women instead of models at Fashion Week and posing for Marie Claire without makeup or airbrushing. She's been unusually candid about losing and gaining weight, stressing that changes in a woman's body are totally normal.
"All kinds of women started coming up to me and saying what an example I was setting by not constantly dieting," Simpson says in the November issue of Lucky. "Everybody fluctuates, but I'm open about my weight and I'm still confident. I didn't cry about it too much."
That attitude has contributed to Simpson becoming a major force in the fashion industry, with a billion-dollar clothing and accessories line tailored to what actual women want to wear. She even admitted to Lucky that her weight gain was "great for branding," because "when you're really, really skinny, not everybody can relate to you."
So if that's the case, why would she risk alienating her fans and customers by becoming a diet spokesperson? Well, turns out she might not be. A source close to the singer vehemently denies to claims to E! News, insisting that "there is no Weight Watchers deal."
We have to say we're relieved to hear that. Maintaining a healthy weight is important, but diet spokespeople are essentially paid per pound they lose, so they tend to get very, very skinny (like Kirstie Alley, or the now-size-zero Hudson). Thankfully, it sounds like we can stand proudly behind our recent decision to name Simpson iVillage Woman of the Week for making us feel more comfortable with our own bodies. Don't go changing to please Weight Watchers, Jess!
