Jessica Simpson Is A Beer Wench

Is it beer or is it tuna?

Jessica Simpson is now the new face of .... not hair extensions, not shoes or bathing suits, not a makeup company.... a beer!

Yes, our beloved Jess has a new gig as Stampede Light Plus' main woman. The brewskie, which is the product of a Dallas-based company (hmmmm, Dallas? Cowboy? Tony Romo? Haters?), will get you drunk and make you strong, as it is packed with vitamins "to support an active lifestyle."

"I work out and take care of myself. But I also like a cold beer once in a while," Jess says in the ad. "That's why I made the smart choice with a smart beer. Stampede Light, it's beer plus."

Jess will also get 15 percent of the cold one's profits -- that helps.

"As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people," she said in a statement to the Dallas Morning News.

Whatever you say, Jess.

Bash away, my friends, bash away.

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