Jessica Simpson's New Booty-Flattering Denim Line

Jessica Simpson thinks a nice-looking butt is in the jeans. The curvy pop star, 29, has announced that she will be launching her own line of denim, premiering in July.

"Because I live in denim, the fit was the most important. A girl's booty needs to look good," the singer said of her new venture. "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."

Simpson, no stranger to fashion design, already has a successful line of shoes, bags, and bathing suits. And her new reality show, The Price of Beauty, debuts this March on VH1.

Plus:
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Busting Out! Jessica Simpson's Curves Turn Heads
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Would you buy Jessica Simpson jeans? Chime in below!

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