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"Because I live in denim, the fit was the most important. A girl's booty needs to look good," the singer said of her new venture. "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."
Simpson, no stranger to fashion design, already has a successful line of shoes, bags, and bathing suits. And her new reality show, The Price of Beauty, debuts this March on VH1.
Would you buy Jessica Simpson jeans? Chime in below!