Jessica Simpson: Gaining Weight Has Been Great for Business!

The singer-actress -- who announced her pregnancy Oct. 31 -- says that the decision "not to make myself anorexic" has made her easier to relate to

After weeks of staying mum on whether she was pregnant, on Oct. 31 Jessica Simpson finally revealed that she's "going to be a mummy." But even before the rumors of a bun in the oven started, the 30-year-old singer-actress had come under fire in the media for packing on a few pounds over the past year. The surprising part: As Simpson tells Lucky magazine (in an interview conducted before she announced she was expecting), gaining weight has been nothing but good for business -- and for her happiness.

"I got so much scrutiny for putting on extra pounds, but I think that the decision not to make myself anorexic was actually great for branding," she says in the interview. "Because when you're really, really skinny, not everybody can relate to you."

After Simpson, 30, was photographed at a concert in high-waisted jeans that showed off a larger figure than fans were used to, the tabloids quickly criticized her for gaining weight. But instead of opting to diet and exercise like crazy to shed the poundage, Simpson simply reveled in it. And, boy, did her fans respond well to that.

"All kinds of women started coming up to me and saying what an example I was setting by not constantly dieting," she says. "Everybody fluctuates, but I'm open about my weight and I'm still confident. I didn't cry about it too much."

It's that kind of confidence that has made her a major player in the country music and fashion scenes. Her clothing line, The Jessica Simpson Collection, is poised to pull in almost $1 billion by the end of 2012; Simpson is considering heading back into the studio soon to record a new album; and, of course, she has her wedding to her NFL player finance Eric Johnson to look forward to.

Simpson says that she was at a very stable place in her life when she first met Johnson in 2010. "When I met him I just felt so comfortable with myself and where I was in my life that if he didn't want to be part of it, he didn't have to be," she says. As it turns out, Johnson wanted to be part of her life and, though the two of them haven't set a date for their wedding, they're still going strong.

"I haven't started shopping for our wedding yet," Simpson admits. "When I got engaged, everyone thought I would get married immediately, but I have not put a single dress on, and by the time this comes out I will not be married! We're just enjoying being engaged right now -- and that's honest." Well, engaged... and pregnant.

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