Attention, Politicians: Don't Call Us Soccer Moms or Walmart Moms!

Blogger Joanne Bamberger talks to iVillage about her new book and why women and social media are changing politics for the better

First, true confession: I admit that when I was a reporter for CBS News and CNN, I used the term “soccer moms” during political coverage more than once. And yes, I even used “security moms” and “Walmart moms” too. “How could I do such a thing?” I think to myself now. The problem is so many in the media and so many politicians keep doing it -- labeling moms as if we’re all driven by the same issues and vote as a bloc.

Meet someone who hopes we can finally put an end to the labels -- Joanne Bamberger, a k a PunditMom, one of the most popular mom bloggers covering politics. “All I can say is can we move past the stereotypes of what moms are in America, especially when it comes to politicians and how they try to put us in a little box for each election?” Bamberger told me in a recent interview. I first took notice of PunditMom about two years ago when I was at CBS News and have been following her tweets (@PunditMom) and posts ever since. So when I heard she had written a book, I jumped at the chance to talk with her. Watch our interview below:

In Mothers of Intention: How Women & Social Media are Revolutionizing Politics in America, Bamberger writes about how in the age of social networks, women have more opportunities than ever before to make sure their voices are heard and can use these new avenues to try and bring about change.

“The message [to women] is [to] really embrace the power you are finding through social media,” she says. “As they embrace that, to take it beyond your parenting experience and talk about the change that you’d like to see in the world.”

Together, Bamberger says, we can make a change -- and I say amen to that!

Kelly Wallace is iVillage's Chief Correspondent. Follow her on Twitter: @kellywallacetv

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