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The game was an embarrassing rout. The commercials were a snooze. The half-time show was pretty good (though Beyonce was better). There was, however, one special thing to talk about during the Super Bowl: Joe Namath’s fur coat.
Staying true to his legendary ’70s style, Broadway Joe managed to steal the spotlight Sunday at MetLife Stadium, striding out for the coin toss (which he nearly botched), donning a $2,995 coat made of coyote fur with white fox trim.
And now, it seems, he’s set off a bit of a fashion flurry for the style. The New York Post reports Namath, a football icon who spent most of his career playing for the New York Jets, had his sights set on a design by Marc Kaufman Furs.
“I showed him that coat first, then we looked at half a dozen more, but they always come back to the first,” Kaufman tells the newspaper. The day after the Super Bowl, Kaufman adds, he had requests for the man fur from “Dubai, Colorado, Washington state.”
The furrier also outfitted Diddy for the game in a red fox fur, according to the Post, and tells the paper he ended up watching the big game solo, since he was being inundated with emails, tweets and Facebook messages about his clothing coup.
Naturally, it only took a few moments for Namath’s fur to get its own Twitter account, and for PETA to take him to task for the fashion choice. But at least it gave us something to banter about during that debacle of game. We prefer our fur of the faux variety, but as fellow fur fan Ron Burgundy tweeted, “Joe Namath knows the deal... #FurCoat #StayClassy.”