What's the Big Deal About Joel Madden Featuring His Daughter in a Promo?

Joel Madden and Nicole Richie's daughter Harlow just hit a major milestone: Baby's first commercial! The 2-year-old appears in the video promo for the new single from Good Charlotte, her dad's pop-punk band. Watch her endorse the song "Like it's Her Birthday" below.



The spot has caused a little bit of controversy, what with Madden using his own toddler to shill his band. (E! even called the spot "baby's first pimping.") But we think the criticisms are silly. Harlow doesn't look like she's being coerced into anything; she's just hanging out in her dad's arms while he talks up his single. It actually reminds us of that picture of Julia Roberts with her son Phinnaeus in the new issue of Elle. According to Roberts, her son wasn't supposed to be in the shot, but he was trying to talk to her -- so she called him over to sit next to her while "he’s just talking away about something he wanted to do later." Similarly, it looks like Madden's daughter didn't want her daddy to put her down, so he incorporated her into the video. (If she didn't want to be there, we'd all know it. Two-year-olds aren't big on subtlety!)

So kudos to multitasking celebrity parents. If only every Bring Your Child to Work Day could be as exciting as Harlow's!

Do you think Joel Madden's video is cute or exploitative? Chime in below!

Like This? Read These:
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