Keeping Colored Hair Healthy - Normal Hair - iVillage Beauty Hair and Nail Salon

All hair dyes fade, whether permanent or not. The culprits are oxidation (unavoidable) and the sun, so your first line of defense is to cover up. (Products that contain sunscreen can help a bit, but they're not enough.) Use a gentle shampoo, then condition as much as possible without making your hair go limp -- permanent and some semipermanent dyes cause at least a little  cuticle damage, and some cause a lot. If you've colored your hair so much that it's seriously damaged, see the section on damaged hair. Between colorings, shampoos that contain a colorant can help freshen up your look.

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