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Khloe Kardashian is putting her Twitter popularity to good use! The World Wildlife Fund discovered the benefits of having the vocal Kardashian sister in their corner when she took on one of their causes.
A spokeswoman for the animal welfare organization credits the Dallas-based reality star, 27, with helping to promote their Texting for Tigers program, which received a surge in donations after she encouraged her fans to follow her lead.
The reality star, who has more than 5 million Twitter followers, posted about the program over the weekend.
"By texting TIGERS to 20222, your $10 donation will help WWF save the tiger in its vast range—from India to China, to the Russian Far East," Khloe twittered on Sunday, immediately after posting, "Next week I will adopt an Amur Leopard... So sad... ."
After Kardashian's call to action, the WWF was pleasantly surprised to see that text-based donations had soared.
"In the past couple of days, we've had over 600 people text for tigers [at $10 a text], which is fantastic and more than usual," the WWF rep tells E! News. "That equals over $6,000! The money donated goes to science and research on the ground in regions of the world where tigers live, so that we may better understand how to protect them and to help develop and protect their habitats."
The WWF hopes more celebrities will follow Kardashian's example. "Celebrities can reach millions of people who are near and dear to our cause of saving wild tigers," the rep says.
As for Khloe, she must've known she was making a difference when her fans began to let her know they had texted for the WWF cause.
"Awww I hope we all are saving a lot of wild life!!!!" she wrote. "I see a lot of you guys tweeting that you have sent the text! Yay for animals!!!"