Khloe Kardasshian, the Bernie Madoff of the Diet Industry

Please welcome Charlotte from The Great Fitness Experiment!

Khloe Kardashian, famous by sisterly proximity, recently proclaimed to the world (by standing on a scale in a swimsuit for a photo shoot, naturally) that she has lost 20 pounds.  Being a girl who always wants to drop a few pounds myself, this is good news, I suppose.  So how'd she do it? She tells Us magazine, "I try to do just 30 minutes of cardio, mandatory. Obviously if I have more time, I want to do weights, but really that cardio is what works for me because I'm bigger. Cardio is what leans me out, and it still works your muscle definition too. Any kind of cardio." As far as dieting goes, "I eat whatever I want until noon. Then from noon on, I watch what I eat."  She adds that she eats a lot of edamame and chicken.

So the girl exercises and watches what she eats.  Ignoring her simplistic view of cardio, overall it seem very sensible.  Laudable even.  Especially for a celebrity.  Sensible that is, until the very end of the interview where she tacks on that she and her sister Kim, famous by sex video proximity, are launching a diet product called Quick Trim. Kim added via Tweet, "Our Quicktrim cleanse will be massive! Khloe has already lost so much weight! I'm so proud of her." In the quote accompanying her swimsuit shot Khloe says that she owes it all to the Quick Trim.

The question: Did Khloe lose the weight through sensible diet and exercise or through a get-slim-quick scheme that she is now going to be schilling to the vulnerable public?

Personally, I think Khloe is the slightly dimmer but better dressed Bernie Madoff of the dieting industry.  She is certainly not the first celeb to say one thing about their weight loss and then do another, joining many other stars including Gwyneth Paltrow, Beyonce Knowles and Lindsay Lohan - the latter of whom it could be argued has built her whole career over the last year on her extreme weight loss.  But she is the most audacious of the bunch, not even bothering  to disperse her contradictory statements over different press releases but instead doing it all in the same unabashed product placement/interview.

Perhaps I am being too harsh.  Living life on a reality television show can't be easy on the ego.  Especially not when you are known for being the chubby-but-funny sister. Khloe, who is 5'9", says she was once a size 10 which as everyone knows is so obese you'd better buy the motorized wheelchair now. Sadly, our society rewards extreme weight loss with extreme praise.

What is next for the Kardashian of Lesser Infamy? If she follows the celebrity script it will either be a foray into eating disorder land or a quick regaining of all the lost weight.  Either way she'll land a slew of eviscerating-yet-publicity-generating magazine covers.  But what does Khloe have to say about all that?  "I love my body, big or small." Whatever you say, Bernie.

What's your verdict?  Will you try Quick Trim?  Or will you weep sadly into your breakfast cereal as  one more beautiful girl gets thrown in the woodchipper?

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