Kim White's Eye Shadow Do's and Don'ts

Not sure if you're applying eye shadow the right (most effective way)? Some beauty mavens have got eye-shadow application down to a science, while others are missing the mark (and sometimes literally). We caught up with celebrity makeup artist, Kim White, for some must-know eye shadow do's and don'ts. Are you following these rules?

Do force your shadows to play nicely with each other.

When wearing more than one shade, make sure that the colors blend seamlessly—kind of like you and your BFF!!!


Don't make yourself look like you got punched in the face!

When wearing a smoky eye, there is a fine line between sexy and "sucker punch." Make sure that you don't cross it, by applying shadow in a rounded, wing tipped or almond shape. Deliberate shapes don't look like bruises.


Do get more bang for your buck.

Apply shadow with a dampened brush for more intense color payoff. Shadow can double as a liner when applied with a liner brush dipped in Visine, too. You can also layer shadow with a tiny bit of Aquaphor Healing Ointment to create a shiny slick texture on the lid.


Don't assume that your cream shadow doesn't need a babysitter!

Cream shadow is not ready to be latch-keyed! You will need to give it some "adult supervision." Or, like an unrully kid, it will run all over the place!


Do work what'cha got!

If you've got a full lid, play it up with shadow in the crease. Deep-set eyes, show them off with shimmering shadows. Almond-shaped eyes look great with shadow concentrated near the lash line.


Don't get stuck in a basic brown rut.

There are plenty of other wearable shades that will make your peepers pop! Play with amethyst, indigo or copper (just to name a few).


Do give your shadow a fighting chance.

The natural oils on your lids cant wait to eat up your shadow. Set up a barrier so that your shadow can have some staying power. Try an eye shadow primer or a light dusting of translucent powder across the lid.


Don't forget to flick your brush off.

(No, I don't mean give your brush the bird.) Simply give your brush a tap after you dip it into your shadow and before you apply it to your lids. That way, the excess shadow on the brush doesn't land on your cheeks.

For more useful tips, check out Kim White's beauty blog at


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