L.A. Fashion Week Moves Into the Plus Column

I recently had the opportunity to talk to one of my favorite designers, Jessica Svoboda, the force behind Svoboda Premium Jeans. Jessica designs the only premium jeans I have in my shop because they are the perfect fit for the plus-size gal! Her tall jeans are among my best sellers and she is the model of what the plus-size industry should be all about.

Jessica told me that she was selected to open L.A.’s Fashion Week, quite a coup for a plus-size company. She agreed to answer a few questions for NeverSayDiet:

What was the first thought that crossed your mind when you found out your line was going to open L.A.’s Fashion Week?  How is your being front and center at L.A."s Fashion week going to impact the plus-size industry?
Honestly, my initial reaction seemed to be "fear” when I heard we were going to participate in Los Angeles Fashion Week. But then I realized this feeling that seemed to be fear was actually a type of freedom I've never experienced as a designer before. My goal is to simply do an extraordinary job.  My hope is that upon reaching that goal, I will inspire a group of women who currently feel excluded from the world of fashion to participate! This show, if done well, could be a real breakthrough moment for not only me as a designer, but also for the world of plus-size fashion. I am so excited to be selected as the first U.S. plus size company to grace the catwalk in one of the national shows. I hope next year we'll see a plus-size line in all major fashion weeks: New York, Los Angeles and Miami.

What is Svoboda’s philosophy in creating a premium jean?
I design with a curvy woman’s body and proportions in mind. I try to highlight her assets and downplay problem areas. My goal is to use the power of illusion to bring in the waist, flatten the stomach, and lift a woman’s backside.

What new and exciting plans do you have for the Fall/Winter Season?
To be selling premium denim, you must first know the latest and greatest technological advances in denim. You must also know the latest wash techniques usually more expensive because it is still in the development stages.  It is like the iPod If you were one of the first people to get it, you paid more for it because you were paying for the development costs. Right now, because of the economy, the key to premium denim is the fabric. The product must last!  Additionally, it must sculpt and shape the body, be comfortable and not stretch out too much.

For fall, I am focusing on a cotton/T-400 blend. T-400 is a new fiber that replaces spandex. It offers bi-stretch (two directional stretch), but is much stronger than spandex. It holds its shape with wash and wear. It won’t bag out at the knee after wearing them for an hour or so.

I am also focusing on new distressed techniques and lighter washes.

Who is your favorite store? Tell the truth! Ha ha!

A few of my favorite stores are: Lee Lee’s Valise in Brooklyn, Fresh Ayer in Wayne, PA; The Voluptuous Vixen in New Orleans and Lola & Gigi in Canada, as I feel their owners have made a commitment to servicing  their customer, not just selling them clothes. They work very hard everyday to find new, innovative ways to differentiate their stores from the others, and they are constantly on the look out for new vendors to ensure their customers are supplied the latest and greatest.

Jessica is one of my favorite people in the plus-size industry. Along with Anna Scholz, another great designer, Jessica took part in a great event celebrating plus-size fashion. Lee Lee’s Valise hosted the event so click here to watch the fun!

Do you own a pair of Svoboda Premium Jeans?

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