What a Baby! Lindsay Lohan Sues E-Trade

The actress and erstwhile designer wants $100 million because of an ad featuring a talking tike named Lindsay

Troubled actress Lindsay Lohan is suing financial trading company E-Trade for one of their talking-baby commercials, in which an infant named Lindsay is accused of being a "milkaholic" boyfriend thief.

The New York Post reports that Lohan, 23, is suing E-Trade for $100 million because the ads have caused "her pain and suffering." Lohan filed the suit yesterday at the Nassau County Supreme Court claiming that her "name and characterization" were used for business without "paying her or getting her approval."

The commercial, which first aired during this year's Super Bowl, features a baby boy apologizing to his baby girlfriend via web chat for not calling her. The girlfriend accuses, "And that milkaholic Lindsay wasn't over?" to which the little boy replies, "Lindsay?" Suddenly, baby Lindsay sticks her head in to the frame to say, "Milk-a-what?"

Lohan's lawyer Stephanie Ovadia argues that her client's first name is not only as recognizable as Oprah and Madonna, but that "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit." Ovadia went on to say the company is, "using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan." (Everybody's talking about it? Well, now they are!)

While E-Trade has not yet commented, Chris Brown, a spokesman for the commercial's producers, Grey Group, says they "just used a popular baby name that happened to be the name of someone on the account team."

Ovadia is fighting for Lohan to get "$50 million in exemplary damages, plus another $50 million in compensatory damages" and for all commercials be taken off the air.

Lohan's lawsuit against E-Trade isn't her only legal crisis at the moment. The Huffington Post reports that Lohan has officially parted ways with her Ungaro design team, after the fledgling designer's 2009 runway show featured a collection the fashion industry scorned. When asked why the actress (who was last seen in 2009's TV movie Labor Pains), is no longer working for the fashion house, she said, "There's legal things going on; I can't really discuss it." 

- Lindsay Lohan: I Masked My Problems with Cocaine
Lindsay Lohan: If I'm Not with Sam, I'll Be with a Man
Lindsay Lohan: Sam Ronson Was Not Abusive

Do you think Lindsay Lohan is overreacting to the E-Trade commercial? Chime in below!

Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow http://t.co/wfewf

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web