Look Out, Cupcakes and Cronuts: Rice Krispies Treats Might Steal Your Thunder!

The childhood favorite seems poised to be a new cultural obsession, with a dedicated shop opening soon in NYC

So to recap, we’ve recently cycled through cupcakes, croissant hybrids, donuts, fro-yo and macarons as our dessert cultural obsessions. And from the looks of things, we might be on the verge of idolizing a new-old sweets trend: Rice Krispies Treats.

The marshmallow squares will be the star confection at a new brick-and-mortar sweets shop called Treat House, opening soon in NYC, according to Today.com. Owners Chris and Jennifer Russell are billing it as the first shop in town devoted to the treats.

Of course, Treat House won’t merely offer the ordinary butter and marshmallow variety you remember from school bake sale days, but will hawk a range of gourmet versions like caramel sea salt as well as bubble gum, which comes with a wrapped Dubble Bubble on top of each one. And the shop will make its marshmallows from scratch using cane sugar instead of corn syrup

Today.com notes that Rice Krispies treats have been getting renewed attention lately, with Pinterest boards devoted to the sweet, and businesses like the San Francisco Bay Area’s Red Spatula and the The Crispery, which has an online shop offering the likes of mint chocolate chip or pretzel-packed squares, reinventing the confection.

We admit we’re salivating at the thought of biting into one of these revamped classics. And it also has us wondering: Which nostalgic favorite will be next to the spotlight?

Which childhood favorite would you like to see reborn as a modern dessert trend?

Alesandra Dubin is a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on FacebookGoogle+ and Twitter.

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