Louis Licari: How to Help Your Man with His Beauty Routine

This one's for the guys!

This morning I was running late on my way to shoot a segment for the Today show. Time ran away from me as I was getting showered, dressed and doing a final packing for a quick trip to Los Angeles right after the show. I have been getting TV ready and traveling for years. I have no excuses for being late. It is my job to be organized and look good, but this was just one of those mornings. I had three ugly hairs growing from my ear, and I became obsessed with tweezing them. I call them "grandpa hairs" and I find them to be an unbearable pet peeve. Of course, they just didn't pull out instantly. My tweezers seemed to slip over them as I pulled to no avail. After a good two or three minutes, I finally won the battle. This left less than five minutes to shave. I rushed through my morning shave with a fresh blade and sure enough, I cut myself. I put tissue paper on the cut and proceeded to get dressed. I put on a crisp white shirt and as I flipped my collar up to tie my tie, it made direct contact with the bleeding area. I got a mean blood stain on my shirt. This meant I had to start all over again. As I was tying my tie for the second time and carefully avoiding my self-inflicted wound, the phone started to ring. I knew exactly who it was. The car service was calling to see why I was delayed. I simply answered that I'd be right out and hung up the phone in an instant. I closed up my overnight bag, zipped up my suit tote and ran to the door.

As I caught my breath in the back seat of the car, I made sure I had everything with me. It was at this point that I realized things were looking a bit fuzzy. I instantly realized I had forgotten to put in my contacts. This was the easiest crisis of the day. I always have an extra pair in my bag and after a few tries, I popped them in place. (By the way, this isn't a simple feat while driving down an unpaved New York City street.) Finally, calm and camera-ready, I let myself become excited about the shoot. I got off directly at the plaza, dropped my bags in the green room, and went out to begin the first part of the segment.

I overcame these hurdles and held my composure because at this point in my life, I feel I could get ready in a pitch-black room. Most guys have trouble looking their best even when they have time to spare. It's not because they're lazy. It's because they don't know what to do. This is when all you significant others need to speak up and come to the rescue. This is your moment to give some tender loving advice about looking good. Here are some basic tips to help your man with his beauty regimen...

The Battle of the Ugly Hairs
If he's a man over 25, he knows exactly what I'm talking about. They usually start to peep out of your nostrils, and then as time goes by, there is the problem of the stray wiry hairs that grow awry from your ear lobes. I'm not talking about a jungle of growth. It only takes one or two to looked unkempt. There are clippers available for nose hairs that are safe to use, quick and pain-free. Tweezers are the best bet for the ugly stray hairs that grow from ear lobes. You don't have to buy an expensive pair, but there is a difference between good tweezers and less expensive ones. Give your man tweezers with a wider tip -- they're easier for them to use.

Hello, Hair Products
Hair products are great tools for men. Those with bushy hair can easily make their hair look controlled with the help of product. Men who have finer hair can create the illusion of fuller and thicker hair with it, too. Tell him to avoid a wet and shiny plastic look from product abuse. If his hair starts to resemble the Situation's, he has used too much, and should shampoo immediately and start over. Gels and creams -- when used properly -- will keep his hair in place without ever looking plastered down.

Ugh, Dandruff
This can usually be remedied with any over-the-counter shampoo made especially for this purpose. Dandruff is a scalp condition, and is often not the problem at all. Most of the time, I find that what seems like dandruff on guys is the result of product build-up and improper/quick shampoo jobs. Tell him to take his time. Suggest to massage his head for a couple of minutes. It feels good and will prevent flakes from occurring.

The Right Cut and Style
There is nothing more weird looking than a guy who doesn't accept his hair texture. If your guy has fine or thinning hair, tell him to avoid a Justin Bieber or Rob Lowe 'do. It just won't work. Advise him to accept his hair and wear it proudly. If it is thick or thin, show it off. This is what always looks best. The same goes for a guy with curls or waves. He should wear it proudly.

Hair Color Hints
Hair coloring for men has finally become acceptable. Every day, I have more and more men as color clients. It is usually to cover those first few grays that occur around the sideburns. I often just color the hairs that need to be colored. I often suggest that men who color their hair at home use hair color kits that are made especially for men. These colors have no lifting or lightening abilities. And if he misses a few strands, it really doesn't matter. Tell him his color will only look more natural. I also suggest leaving on the color for half the required time to blend the grays, instead of trying for full coverage. This will prevent any strong root line and avoid any chance of looking orange or too dark.

It's a competitive job market out there. Never before has it been so important to look vital and at the top of your game. Tell your guy to make a game plan when getting ready in the morning or for a special event. He should think about his wardrobe ahead of time and make sure he leaves himself enough time to shave, get a haircut and look groomed. Hopefully that special someone in your life will welcome your input. I promise you that they will feel extra special knowing you care about.



Louis Licari, the self-proclaimed "King of Color" believes the right hair color can lift a complexion and take years off a woman's face. From actresses to runway models to business women, devotees flock to his New York and Beverley Hills salons for highlights and color. Got a question for Louis? Visit his expert page to send him a question!

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