Louis Licari

Hair guru and "King of Color"

Louis Licari is our hair expert and the "King of Color."

Originally trained as a painter, Louis transferred his love of color and his artist’s eye to the world of hair, coloring countless A-listers for over 20 years. From actresses to runway models to business women, devotees flock to his New York and Beverley Hills salons for highlights and color that enhance their unique features and personality. In 2006, Louis launched the Ionic Color Preservation System for at-home care and protection of color-treated hair. Since 2008, he has been a contributor on NBC's the Today show, offering expert advice for everyday hair dilemmas and sharing his keen eye for style.




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