Makeup Trend: Blush

Forget about accentuating cheekbones. This is the time to revel in blush '- pink, glowing, cheerful, healthy color. Think of the way you look when you've just been outside and there's a chill in the air. You can create that luminous aura with any number of new blushes at cosmetics counters. (Look for the word "glow" on the package.) These powders and gels give you just enough color and just enough transparency. Shu Uemura's Glow On Blush in a powder, shown here, is so soft you can't overdo it. Apply it with a blush brush or a little cotton ball. Available at select stores, or go to ShuUemura.com.
Price: $20.

Many women are tentative about using blush because it can look fake. For a natural-looking blush, remember these tips:

 

When choosing color, consider your skin tone.

First, consider your basic skin tone. In most cases, don't use a blush that's two shades darker than your skin color. The exception is if you have dark skin. The darker your skin, the deeper your blush color can be. If you have warm undertones, you'll look best in yellow-based makeup shades, and those with cool undertones should stick with blue-based pinks and berries. If in doubt, pinch your cheeks and match the color that rises to your skin's surface.

 

Find the formula for you.

The rule of thumb when choosing a blush: Cream blushes look most luminous, as if the color were coming from your skin, powder blushes have a matte finish and liquid and gel blushes will give you a sheer wash of color. If you use powder blush and have oily skin, apply loose powder to your face first so that your blush will go on evenly.

 

Apply blush last.

If you wear eye makeup and lipstick, put that on before you add blush. If you're already wearing some makeup, you won't feel the need for as much color, so you'll be less likely to overdo blush.

 

Make it last.

Sometimes your morning blush application can seem to disappear by the middle of the afternoon. To make blush long-lasting, some makeup artists apply a cream-based blush, then dust over that with a powder blush in the same color. The added color will boost the intensity of your color, which may work in your favor if you're going out for the evening.

 

Don't put blush on forehead and chin.

If you want to keep the focus on your eyes and mouth, keep blush off your forehead and chin. Don't put blush too close to the under-eye area; it will look puffy. Be sure to use a light touch when applying products; you can always add more.

 

Always try before you buy.

Like most makeup, blush looks different on your face than it does on your hand or in the package. The colors tend to be lighter on the skin than in the compact, and a blush that's too light can look as unnatural as a blush that's too dark.

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