Michele Mangiacotti always kept her dish soap in a dainty little dispenser. (Who likes a countertop filled with boring plastic bottles?) One evening while cleaning, she had a lightbulb moment: "If this pretty soap bottle perks my spirits and helps me plow through a pile of dishes, wouldn't it do the same for other women?" That was the start of Mangiacotti Florals, a personal care, home-cleaning and home fragrance company that offers its customers a bit of "lighthearted luxury." "Beautiful products don't have to be serious," says Michele, who worked with an illustrator to bring her alter ego, the Mangiacotti Florals cleaning girl, to life. The cleaning fairy graces every product label, embracing her imperfections and making light of heavy-duty housework, not to mention adding a bit of decorative charm. Try the Lemon Verbena Liquid Kitchen Soap. Who could resist the sleek (refillable!) glass bottle with silver pour spout?