Guyliner for All? Marc Jacobs Beauty Line Is 'Boy Tested'

In a video, Jacobs says his concealer, lip balm and brow tamer are must-haves for males.

For fall, women are borrowing from the men when it comes to shoe styles (hello, oxfords!), tailored suits (Annie Hall, nice to see you again!) and traditionally guy-friendly materials (welcome back, tweeds, plaids and houndstooths!).

But, if Marc Jacobs has anything to say about it, the fellas will be borrowing from the ladies, too, especially when it comes to beauty products.

Teaming up with Sephora, Jacobs’ recent beauty launch comes with the tagline “Boy tested. Girl approved.” And, in a YouTube video, the designer describes the three products from the line that are in his “trousse de toilette all the time.”

The Remedy Concealer Pen, $39, Jacobs says, feels “nice and cool to your undereye area, and God knows I can always use a bit of Remedy Concealer myself.”

He’s also fond of the Brow Tamer Grooming Gel, $24, pointing out its “lovely soft application” wand and a formula that is “soft and smooth feeling rather than gluey or sticky or hard.”

And then there's the Lip Lock Moisture Balm, $24, that boasts a “nice minty fresh taste. It's very important to have a nice moist lip so that you're always ready to kiss and make out with that right person.”

It turns out Jacobs isn’t the only trend-setter hoping to make a mark in the men’s beauty arena. Tom Ford for Men, a grooming line which includes a bronzer, mud mask and concealer, is set for a fall launch, while the U.K.’s Telegraph reports department store Debenhams notes a 24 percent increase in male grooming product purchases this year over last.

"Many are looking to achieve a groomed look rather than wanting to look too rugged," a spokesperson tells the newspaper.

So, while this trend isn’t likely to turn your mate on to guyliner, lipstick and eyeshadow overnight, it could mean fewer beards, smoother skin and softer lips are in your man’s future. Girl approved? Oh, boy, you bet it is. 

Lesley Kennedy writes for Follow ShopAtHome on Twitter @shopathome and Lesley on Google+.

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