Q. Eye shadows always look so pretty in the package, but they never look the same on my eyelids. What can I do to make sure the color on my eyes matches the color in the package?
A. This is one of the most common questions I was asked when I worked in department stores. The funny thing is I was always able to make eye shadows look true to color on any face, and I didn’t understand what the problem was once customers got home! It turns out to be one of those things that you would never think not to do as a makeup artist, and never think to do if you’re not a makeup artist.
If your eye shadow doesn’t match what you see in the package, it’s usually for one of the following reasons:
- Your eyelids are hyperpigmented-- a darker color than the rest of your face.
- Your eyelids may be oily. Oily skin can make any color look blotchy and darker.
- Your eyes may be deep-set. I’ve seen people use a great color on their lid only to have it disappear the minute they open their eyes.
All of these situations have the same remedy. First, after you have properly cleansed your eye area, apply
concealerto your entire eyelid. This should instantly brighten up the entire space between your eyebrow and lash line. Second, brushloose powderonto your lid. This will set the concealer and control the oiliness. Finally, you should then be able to apply your shadows and have them register their true colors.
If your eyes are deep-set, apply a highlight shade to the lid and a medium neutral tone on the brow bone. This will give you a more balanced and brighter look.