The Moviefile - Mattel Shifts Into Gear For Hot Wheels Movie

Even though 2008 was a good year for the box office, budgetary concerns remain foremost in many studios' thoughts. What better way to help shore up cash intake than to make movies with huge merchandising potential? Look at the blockbuster Transformers, for example. Hasbro will be following up with a sequel, as well as movies based on their board games, like Candy Land, Monopoly, and the ol' party-pleaser, the Oujia board. Not to be outdone, Mattel will be getting into the action with a live-action Barbie movie and a movie revolving around their Hot Wheels toy line. Man, it's like the Mattel and Mars Bar Quick Energy Chocobot Hour come to life.

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