Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow
Think of Maybelline’s new eye color creams as shadow without the bells and whistles that often come along with the traditional powder variety (contouring, various sized brushes et. al.). Just dip a finger in the pot and swipe across the lid or browbone to impart dense, long-lasting color with beautiful sheen. All nine shades are lovely, but we’re particularly fond of Bold Gold, which looks like liquid ore on your lids.
Get it now: Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow, $7 at drugstores and maybelline.com