Michelle Obama Joins Pinterest!

She's already on Twitter and Facebook, and now the first lady's adding Pinterest to her social networking portfolio gearing up for the fall campaign.

First Lady Michelle Obama's already proven she's a real force in social media, surpassing the one million followers mark on Twitter just this week on top of the more than 7.5 million "likes" she has on Facebook. So it's no real surprise Mrs. Obama's plunging into Pinterest, with her husband's campaign team announcing this morning they opened up a Pinterest account for her. (Ann Romney, wife of the GOP presidential candidate, joined Pinterest earlier this year and has been using it to showcase -- quite winningly -- family photos and her favorite recipes and books.)

Now before I go even further let me say that Mrs. Obama and Mrs. Romney have gone to a place I have not gone before. No, I still don't have a Pinterest account (clearly it's about time I get one!) but iVillage has one and pins like crazy!

Back to the first lady, who is launching her newest social media portfolio with a special board paying tribute to her husband and her late father, Fraser Robinson, in honor of Father's Day. There's a darling picture of the president walking with Sasha and Malia along the West Wing Colonnade at the White House, with the caption, "With everything that he has on his plate, Barack always makes time for our daughters–mo." The "-mo" standing for Michelle Obama, of course!

There are pictures of the president skipping rocks with his girls, watching his daughter's basketball game, and playing mini-golf, and one where he is getting a kiss from his wife and hugs from his daughters with this caption, "We are dad’s biggest fans, each and every day. –mo." 

Launched by the president's re-election team, the Pinterest account is part of what is likely to be a strategy for deploying Mrs. Obama in the months ahead.  The more the first lady personalizes her husband as a father, a partner, a man who cares about his family, the more she humanizes him to those undecided independent voters who will decide the election.

Watch more on how the first lady might be used during the campaign here:

The first lady's board also features a picture of her as a little girl, with her parents and her brother, under which she writes that she's fortunate to have had "two great fathers" in her life -- her husband and her late dad.  Her board will also feature a link to sign a Father's Day card for the president, so you can not only send a note to the president, you can remind yourself to get a card together for the father you love in your life!

Thank you, Mrs. Obama, for that very important reminder!

For more ideas on what to get your honey for Father's Day, including the sweetest, zero cost gift you could imagine, check out our iVoices:


Kelly Wallace, a mom of two, is Chief Correspondent of iVillage.  Follow Kelly on Twitter here (
@kellywallacetv).

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