Photo Credit: monsterhigh.com
We've seen spy kids, superhero kids, and detective kids, and now Mattel thinks it's time for monster kids -- specifically, the teen offspring of famous creatures like The Werewolf, Dracula, Medusa, Frankenstein's Monster and the Mummy. The tween girl-targeting concept, naturally called Monster High, is being rolled out in various stages in various formats, including a website, a movie, webisodes, a TV special, and a toy line.
With character names like Frankie Stein, Clawdeen Wolf, Lagoona Blue, Deuce Gorgon, Cleo de Nile and Draculaura, expect much more attention to the contemporary tween lifestyle than actual monster mythology. Just think of them as Teen Monster Bratz!
The website is already up, and short animated webisodes will debut there each Friday through July. An animated TV special including songs from American Idol contestant Allison Iraheta is scheduled for the fall. And Universal has acquired the rights to create an eventual live-action film version.
Also in the works: Monster High books, apparel, jewelry, dolls, electronics and bags -- they're obviously hoping to make Twilight look like a passing fad by comparison. (Who's in Team Clawdeen!?)
So, will Monster High scare away the competition, or should it have stayed in the closet? As a big horror fan who looks for any way to use the genre in kid-bonding, I'm excited about the opportunity with these frightful fashionistas. It's not exactly how I like to enjoy my monsters now, but if I was entertained at one time by Abbott and Costello meeting Frankenstein, Dracula, and The Wolf Man, then surely modern kids can find fun frights in Monster High's horror-filled hallways. After all, nothing's too ghoul for school.
Will your kids enjoy teen adventures of classic monsters? Chime in now!