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For soon-to-be and new moms, stressing out over how to afford their new bundle of joy is a given, especially in a shaky economy. Yet, in a study of more than 1,900 pregnant and first-time moms, when it comes to actually buying things for their baby, most will spare no expense.
Blame it on hormones or just maternal instinct, but even moms who are stressed about their financial situation will overspend on their babies -- and feel guilty when they don’t or can’t, according to the "Brand" New Mom Study, conducted for Perrigo Nutritionals (the largest manufacturer store-brand infant formula) by Kelton Research. The study’s key findings include:
--While 74 percent of moms surveyed said they are cutting back on the family budget, only 13 percent will do so when it comes to baby items.
--A full 58 percent of moms said they are consumed with thinking about what products they need to buy their babies every day.
--Only 30 percent will buy store-brand products for baby. When it comes to formula, the number drops to 23 percent.
--Over a third -- 37 percent -- felt guilty when they couldn't afford a baby product that they wanted.
Do you relate to these study findings? Find over 40 smart ways to save on baby here.
Watch: How Different Would Your Life Be Without Kids?