Photo Credit: Hulton Archive/Getty
Even though The Muppet Movie celebrates its 30th anniversary this year, the Muppets themselves show no sign of going gentle into that good night of Wikipedia obscurity.
In their latest media splash, Beaker, Animal and the Swedish Chef do a hilarious holiday rendition of "Carol of the Bells." This follows up last month's even funnier take on "Bohemian Rhapsody" which was viewed over 10 million times on YouTube. (That is, before it was taken down for rights violations.) Those Muppets sure do have that whole viral-video thing down.
In addition to appearing in 10 movies and over 30 television specials and series, the Muppets also have their own current comic book series and Wiki-site.
Disney even deemed the Muppets cool enough to hang out on a 2008 television special, Studio DC: Almost Live, with Selena Gomez, Dylan & Cole Sprouse, The Cheetah Girls, and The Jonas Brothers.
Of course, the biggest contemporary sign of media stamina and success is having a Hollywood movie in development with a known star attached.
Jason Segel (Forgetting Sarah Marshall) has agreed to write the Muppets' latest film, The Cheapest Muppet Movie Ever Made. No word yet on a release date, but you can be sure Statler and Waldorf hate it already.
Why do the Muppets remain such a hot property year after year? Two words: Hip and Funny.
Embodying both of these qualities to an infinite degree: Manamama. Even though it's only a year younger than I am, this catchy little song featuring an anonymous hippie and two friendly girls (what could be more '70s?) has my own kids entranced.
The Muppets not only know how to connect with successive generations of audiences, but also where to find them online. (The Muppets have hundreds of thousands of Facebook Fans).
Kids TV fads will come and go, but you'll never have to stop being a Muppet fan.