Natasha Sunshine-Antonioni - guest coach for the iVillage Hair Makeover Community Challenge - is founder of Santa Monica’s premier hair boutique, Byu-Ti Salon (pronounced beauty), Natasha Sunshine-Antonioni has run her fingers through some of Hollywood’s most notable manes, including those of Ivanka Trump, Molly Sims and Eva Herzigova.
Known in Los Angeles and New York City fashion circles for her keen sense of style and unique approach to hair therapy, Natasha created a six-step consulting system to identify and meet the needs of her high-profile clientele, and also developed her own exclusive collection of hair care products. Byu-Ti has recently opened a new salon in Brentwood, California.
Natasha began her love affair with beauty at a young age while watching her Aunt work her hair magic, in her French Quarter Salon, Looks, and her ability not only to make people look better, but more importantly feel better inside and out. At the young age of five, she made a promise to herself to do the same when she grew up.
Nearly thirty years later, from Louisiana to New York and now based in Santa Monica, Natasha is still striving to GIVE GOODNESS to the world around her. When Natasha is not helping people feel fabulous from the inside out, or making herself camera-ready for a television appearance (most recently, The Rachel Ray Show), she is working as an industry leader and educator for L’Oreal’s exclusive hair care line Pureology.
Among the truly unique beauty treatments that Natasha has created throughout her career, setting herself apart within the industry, is the Healing Haircut— equal parents restorative meditation and beauty treatment, a Healing Haircut combines a cut with massage, reiki and acupressure. The treatment begins with q question to the client: what would you like to let go of? Next, he/she is asked to imagine eschewing such with the cutting away of hair. The ‘healing’ portion of the process follows, and then the cutting begins. With such a focus on developing beauty from within as well as out, Natasha has also developed Byu-Niu, the healthy hair vitamin that helps tresses grow up-to-twice as fast as it would on its own. Byu-Niu is the salon’s top selling product!
Natasha’s creative approach to beauty and start-to-finish hair therapy is also evident in the work of her salon— the smoothie bar meets the beauty salon! Enhancing the properties and healing of hair, Byu-ti boasts six different carefully-crafted Byu-ti Blenders that can be added to any conditioner. Custom blended at the in-house byu-ti- bar, each treatment is blended with a Pureology Masque, customized for the guests’ needs.
Get more tips from Natasha to look and feel your very best. Sign up for the iVillage Hair Makeover Community Challenge today!