A Bra That Actually Fits?! Jockey Debuts Totally New Bra-Sizing Scheme

The intimates retailer dispenses with traditional cup and band sizes for a new brassiere it claims will fit you perfectly

If you're among the women who struggle to find a bra that fits — so, basically, every woman alive — you might be heartened by some news from Jockey International.

The intimates brand is attempting to simplify the issue once and for all with a new product line based on a completely overhauled sizing concept, according to Huffington Post.

The brand will replace the sizes you recognize — cup sizes in A, B, C, D, and so forth, and band sizes in 32, 34, 36, and on up — with what it calls Jockey's Volumetric Fit System.

The new high-tech sounding tool claims it can actually fit you for a bra better by determining the total volume of your breasts as well as the measurement below your bust line. The new sizing scheme measures cup sizes from 1 to 10.

So how do you figure out your number? With a proprietary cup it makes just for measuring your ta-tas. Although the concept seems a little gimmicky, if it works (and we'd love to think it does), who wouldn't want an affordable option for a bra that feels more customized to the body than many of the ones currently on offer in the mass market?

What do you think? Would you try Jockey's brand new sizing system?

Alesandra Dubin is a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on Google+ and Twitter.

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