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Ads containing messages visible only to kids? Sounds like science fiction, but one group recently tried the idea in an effort to reach the victims of child abuse.
According to Gizmodo, the Spanish organization Aid to Children and Adolescents at Risk Foundation (ANAR) created a print bus stop ad that displays a different message for adults and children at the same time. Anyone taller than 4 feet 5 inches sees a picture of a boy with an unmarked face and a message that reads, "Sometimes, child abuse is only visible to the child suffering it." Anyone shorter than that height sees an image of the same boy with a bruised face, ANAR's phone number and a different message "If somebody hurts you, phone us and we'll help you."
To target the message to children, the ad was created using what's called a "lenticular print" (also known as a hologram), a process that allows for different images to be seen depending on the angle the print is viewed from. It's a technique more often used for movie posters and kids books to show depth or motion.
While this is an innovative way to communicate with young victims of abuse and provide a safe way for them to seek help without tipping off their aggressors, it makes you wonder -- as Gizmodo points out -- whether everyone from toy companies to and candy makers will start to use this tact to send secret messages to our kids. That would take the concept from science fiction straight to horror.