Nicole Richie: Fashion Is Not that Deep For Me

The 30-year-old trendsetter and award-winning designer admits that her personal style is all about comfort

Nicole Richie is known in Hollywood for her signature sense of style. She's got the oversized sunglasses, the boho-chic dresses, and two successful fashion collections, so it's no surprise why the Accessories Council Excellence Awards named Nicole Richie its 2011 Influencer of the Year.

What is surprising is how Richie, 30, addressed fashion in an interview with WWD.

"It's not that deep for me," she admits to the fashion industry's trade publication. "It's whatever I feel comfortable in at that time."

Who knew the designer for House of Harlow 1960 and Winter Kate collections had such a laidback attitude toward fashion? Even her sense of business is remarkably chill: "To me, success isn’t measured by dollar signs," Richie explains. "It's really about paying attention to feedback and talking to my customer."

As her fashion star continues to rise, Richie isn't interested in getting carried away, but would rather focus on quality. "With everything I do, I want to make sure that I take the time and make each category the best that it can be," she continues. "I tend to move very slowly and I do that on purpose so that I can make sure that everything that I design really is the best version of what it is."

Despite her respected place in the fashion community, Richie also confesses that she wasn't always a fashionista. "When I was a little girl, my mom used to always get us matching dresses for everything -- so I was wearing the poufy skirt version of whatever my mom was wearing," she laughs before adding, "I had the worst, hairiest eyebrows and a big afro."

She's certainly come a long way!

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