"Obama Girl" Now Just Not That Into the President!

Amber Lee Ettinger's pro-Obama video went viral on YouTube in 2008, but her enthusiasm has faded

Ouch. The White House has hit a rough patch, with a major gaffe, subsequent spin control, and now this: President Obama has lost the endorsement of “Obama Girl.”

Amber Lee Ettinger who gained Internet fame as the star of the pro-Obama YouTube video from the last election cycle has announced that she’s, well, just not that into Barack Obama anymore.

After the slog of the president’s first term, Ettinger told The Daily Caller she is “not as excited as I was the last time, that’s for sure,” and she won’t even say if she will support Obama at all in November.

So maybe Ettinger is just a model-actress with a talent for tongue-in-cheek videos, and not a political bigwig—but her flagging support points to a couple of trends that could spell trouble for Obama. First, he still needs the support of young people with energy and creative, grassroots approaches to getting out the vote. And second, as the first president for whom the Internet plays a major role in both campaigning and maintaining support, Obama would be the last to dismiss the power of social media.

To recap, the “Obama Girl” video garnered close to 25 million hits, and Newsweek named it as one of the top 10 memes of the decade. Indeed voters, including undecided ones, are watching.

Nevertheless, even if the White House has lost the support of “Obama Girl,” it’s hard to imagine a Mitt Romney fan creating video that could go viral with the same kind of oomph as Ettinger’s, without being laughable for all the wrong reasons. But—fatigued though we may already be—the election cycle is still young. Ladies, any takers for the “Romney Girl” handle?

Alesandra Dubin is a Los Angeles-based writer. Follow her on Twitter: @alicedubin.

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