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Soccer moms move over. You might have been the ones candidates supposedly wanted in previous presidential elections, but it looks like there are some new girls who've moved into that spot -- unmarried women voters.
President Obama's campaign is focusing on winning over single women voters as they did in 2008. But that shouldn't come as a surprise -- single women voters went for the president in a big way four years ago, so it only makes sense that he'll do what's necessary to keep those voters in 2012. Hopefully, Michelle won't mind!
As for Mitt Romney, he's had a problem with women voters, as many felt alienated over what they perceived as nonsensical debates surrounding women's health issues, like contraception. And while some recent polls suggest that women in general are warming up to the Mittster, it's the married women voters who seem to like Romney -- single women are having a harder time warming up to the idea of seeing him in the White House.
But keep in mind that polling on these things don't always reveal the true story -- they tend to be national polls and we don't vote in a national way, we vote state by state. So when it comes to getting the all-important "women's vote" candidates should never rely on national polls.
Increasing numbers of Republican women are now expressing their support for Romney, even though they were holding back until it was clear that he would be the Republican nomineee. But most of those women are married voters. Can Romney find a way to connect with those singletons?
One big issue with single women voters, according to recent polling, is the issue of fair pay. And as the Senate faces a vote on the Paycheck Fairness Act, Romney has been dodging questions about his position on fair pay legislation, as he has with questions about the Lilly Ledbetter Fair Pay Act.
In light of all the focus on women, it will be fascinating to see who ends up putting the election cycle ring on them in November.
You can read more from iVillage iVote Editor and Correspondent Joanne Bamberger at her blog, PunditMom. Joanne is also the author of the Amazon bestseller Mothers of Intention: How Women and Social Media are Revolutionizing Politics in America. Follow her on Twitter and Facebook!