Screaming Girls Freak for One Direction at 'Today' Show -- Who Are They Again?

iVillage's associate lifestyles editor Amanda Hawkins gives us the inside scoop on the adorable Brits who took over Today this morning

I love One Direction and I am not ashamed to admit it. The obscenely popular boy band hit the U.K. scene in late 2010 as a Simon Cowell-manufactured group on The X Factor. After coming in third place and receiving a recording contract with Sony Music, One Direction’s freshman album Up All Night went on sale in the U.K. in November 2011, and peaked at number two. The album has already reached number one in six countries and after downloading their music a few months ago, they’ve been playing on my iPod nonstop.

Monday morning the group arrived for their first Today show performance in New York City, making a grand entrance on a quintessential double-decker tour bus. Awaiting them in Rockefeller Center were hundreds of screaming girls -- most camped out since the early hours of the morning -- who wanted to check out the five British and Irish lads who were taking over stateside. I, myself, arrived at 6:30 a.m., and sadly have no photos of the boys to show for it.

Liam, Harry, Niall, Zayn and Louis (any hardcore One Directioner will tell you that it is Lou-IE, not Lou-IS), all ages 18 to 20, took the stage and sang three songs from their album: "What Makes You Beautiful," "One Thing" and "More Than This." Stuck behind hundreds of crying 16-year-olds and their ferocious moms, I could only see the boys' heads bopping up and down, but let me just say, they were the cutest tops-of-heads I have ever seen.

One Direction’s album doesn’t even go on sale in the United States until tomorrow. Such an incredible turnout shows exactly how influential social media is and will continue to be for musicians. The boys individually have almost 2 million followers on Twitter and their three official music videos have garnered between 24 million to 68 million views on YouTube.

Missed them this morning? Watch their performance here:

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Not only are the boys scheduled for an upcoming episode of iCarly, but they are also planning their return to Rockefeller Center on April 7, as they are slated to perform on Saturday Night Live, with host Sofia Vergara. I have a feeling this is only the beginning of this British invasion! 

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