Photo Credit: YouTube
Pantene’s recent commercial confronting gender stereotypes won’t air in the United States (it was filmed for the Philippines market), but with more than 4.4 million YouTubes views, we’re happy to see its message spreading.
Set to a version of the song Mad World, the ad features images of men and women in the workplace, at home and on the street, along with common labels -- “boss” for a male employee, “bossy” for a female worker; “persuasive” for a male speaker, “pushy” for a female one; “neat” for a male grooming himself, “vain” for a woman at the sink.
Pantene Philippines, which posted the video along with the hashtag #WhipIt, states that 70 percent of men “think that women need to downplay their personality to be accepted. Pantene asks everyone to whip away the double standards that hold women back. Because when you stand strong, you shine.”
You know you’ve struck a chord when Facebook COO and Lean In author Sheryl Sandberg takes a moment to praise your video on her social network site.
“This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways,” she writes. “Really worth watching. Lean In prize of the day for sure!"
Well done, Pantene. Well done.