This is a mod, mod world of greetings. Paper Culture boasts a spare aesthetic with clean lines and bold colors. If most of the industry is a personal computer, these folks view themselves as the Macs of online stationers. A point of pride: Not only are all the cards are made from recycled paper (stock is hefty, not flimsy), Paper Culture plants a tree for every order placed. (They've put 300,000 seedlings in the ground to date!)
Site: Like browsing in a stylish lifestyle boutique, the specialized assortment of all-occasion greetings skews toward baby -- with lots of announcement and shower options. We love that you can add a different personal note to each card -- a great way to create special thank you’s or customize your holiday card to say Merry Christmas, Happy Hanukkah or Happy Kwanzaa. And this year, they've added thousands of new designs to choose from.
Cost: Personalized cards run $2.29 per card for up to 20; $1.99 per card for 21 to 50; $1.79 each for 51 to 90.
Coolest part: Plug in IVILLAGE at checkout and take 30% off your order. (Offer expires on December 15, 2013.)