Photo Credit: Tom Williams/Roll Call/Getty Images
The folks behind P90X might push the workout DVD on TV infomercials -- but their highest-profile advertising just came in the form of Mitt Romney’s new running mate.
Indeed, although Paul Ryan may be new to the ticket, his addiction to the workout is already well known. P90X requires participants to switch between 12 workouts, creating what the workout promotional material calls “muscle confusion” that it claims is effective in prohibiting the body to hit plateaus that would slow down progress toward fitness goals.
Reports cite the reason for Ryan’s fitness obsession as the death of his father from a heart attack when Ryan was just 16. Although the goal may be longevity, the workouts have another effect too: Paul Ryan is totally jacked. You may have noticed, and you’re not alone.
Politico ran with the headline, “Forget the Budget: Paul Ryan Is Hot!” And, not to be left out of campaign coverage, celebrity-stalking website TMZ called Ryan “the hottest vice presidential candidate ever,” alongside a photo labeled “absclusive” under the headline, “Paul Ryan: He’s Hiding a Six Pack!!!” And the Hill named him one of the 50 most beautiful people on Capitol Hill back in 2008.
Rather than hogging the attention, the vice presidential contender is working on building a stronger -- ahem -- governing body overall. Representative Ryan has recruited about a dozen congressman to the workout. The New York Times reports that Heath Shuler, the Democrat from North Carolina, and Aaron Schock, the Republican of Illinois, are among those on board -- proving Ryan is willing to make fitness a bipartisan affair.
According to The Times, Santa Monica, California-based trainer Tony Horton, who created the workout, has never paid for a celebrity endorsement. But he figures Ryan’s devotion to his program can’t hurt.
“He’s somebody who’s an advocate for health and wellness and good eating,” he told the Times. “He really does walk the talk… much like Michelle Obama does.”
Spoken like a true diplomat. Maybe Horton will make politics his next gig!
Alesandra Dubin is a Los Angeles-based writer and iVillage's Chief Election News Blogger. Follow her on Twitter: @alicedubin.