The Oprah Effect: Everything She Touches Turns to Gold

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Ysolt Usigan on May 28, 2009 at 4:49PM

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Philosophy

a Ysolt Usigan on May 28, 2009 at 4:46PM

Before Oprah included Philosophy's Hope in a Jar moisturizer (pictured) in 1996, the brand was only sold at a handful of stores. Now, Philosophy is sold at major department stores, like Nordstrom and Macys, plus Sephora and QVC.com. Oprah continues to endorse the brand today. In December, she featured their Amazing Grace Shower Gel. The product's monthly sales increased to a record 18,000 bottles from 3,000 the previous year.
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