Pomegranate Juice: Miracle Cure or False Advertising?

Pomegranates are superfoods, but can drinking Pom ward off cancer or heart disease? A new court ruling says no

Does pomegranate juice have the power to stave off prostate cancer, heart disease and erectile disfunction? According to one federal judge, the answer is no. No one is arguing about the healthfulness of the antioxidant-rich juice, but Pom Wonderful, the most common brand of pomegranate juice, has been called out for making deceptive claims about the benefits of its product.  

According to the Los Angeles Times, the Federal Trade Commission filed a complaint against Pom claiming that the company did not have evidence to back up the health benefits it was advertising. While the judge didn't find all of Pom's ad campaigns to be deceptive, he found the ones claiming to ward off serious diseases like cancer and Alzheimer's Disease to be misleading.  

In reaction to the ruling, Pom issued a press release stating that the ruling allows the company to "share the scientific evidence that highlights the value and power inherent in pomegranates and pomegranate juice with impunity."

Long story short, pomegranate juice is tasty, but it's not the magical elixir the folks at Pom have been promising.

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