Bravo's 'Pregnant in Heels': Maternity Concierge to the Rescue!

The new series about expectant rich New Yorkers who hire a pregnancy guru debuts Tuesday, April 5, at 10 p.m. ET

You've heard of doulas and midwives and lactation consultants. But have you heard of a maternity concierge? No? Then you're probably not pregnant, and in the uppermost tax bracket, and in need of the aid of a pregnancy guru like Rosie Pope to help you navigate the do's and don'ts of expectant motherhood.

For a more detailed look at this "maternity concierge" concept, simply tune in to Bravo's latest reality venture Pregnant in Heels (premiering Tuesday, April 5, at 10 p.m. ET). Pope owns a high-end maternity-clothing boutique on Manhattan's Upper East Side. But she also takes on "clients" -- affluent mothers-to-be who pay her to troubleshoot their strange and varied pregnancy-related dilemmas. Click here for a preview of the show.

One couple, Samantha and Mitch, enlists Pope to help them pick a perfect name for their son. "They want their baby brand to be high-class," says Pope. So she brings together a think tank of academics -- including a poet, a magazine writer, a linguist and a branding expert.

"One of the rules that's very important to us is easy to spell," says Samantha. "Not too popular. No decorative names. We don't want the first name having a J. We don't want an E or an R. We don't want the first name to end in an S." As she rattles off her requirements, one of the panelists appears to smirk. "This isn't a joke," snapped Samantha. "We really need your help."

But Pregnant in Heels is guilty-pleasure reality TV, so it's meant to entertain -- and entertain it does. For example, another couple on the show tasks Pope with getting their soon-to-be-born baby into the British aristocracy. You can't make this stuff up!

Pope is likable, but audiences may find it harder to sympathize with the couples she works with. Still, viewers will enjoy the show as an aspirational fantasy: What's it like to be able to pay someone to make all your maternity decisions for you?

Plus: More on this and other top stories from the week at iVillage 5!

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