New York, NY, March 8, 2007 - Thousands of women from Connecticut to California have said adios to their fat pants in 2007. Members of iVillage.com, the largest community of women online, have lost a combined 558,536 pounds using the site's exclusive Healthy Living Program. The Healthy Living Program, developed by top doctors and fitness professionals, is free and allows women to customize a program to fit their needs with a personalized diet, exercise and lifestyle plan. Over 87,000 women lost weight by using the Program as part of a fitness challenge on iVillage.com in January and February, losing an average of 6.4 pounds each.
The Program can be accessed at http://diet.ivillage.com.
iVillage members who lost the weight came from all corners of the country, including Barbara, a 49 year-old women from Rancho Dominguez, California, who participated in the challenge with her twin sister and lost 14 pounds and 10.5 inches; Natalie, a 23 year-old former college athlete who lost 12 pounds, and Robyn, a 35 year-old working mother of three from Boston, who lost 16 pounds.
"We knew the power of community could make big things happen, but 600,000 pounds was a figure we couldn't dream of," said Gregg Zegras, SVP of consumer health at iVillage. "Our exclusive Healthy Living Program offers the kind of guidance and support that women around the country have been paying big bucks for, until now. The Program, combined with our built-in support system from fellow participants and the expertise of our esteemed coaches, is especially helpful for women who have the desire, but don't want to go it alone."
The Program features tools to help dieters stay on track and achieve their goals, including:
- "Virtual Trainer" for customize exercise programs you can do at home or in the gym
- Personalized meal plans and shopping lists that are easy to follow and flexible
- Professionally designed stress management programs Peer support community where members can share their stories and ideas through message boards and blogs
- "Fat Pants Photo Gallery" providing inspiration for those looking to reach their healthy weight goals in 2007 and inviting women to submit their own photos
- An esteemed group of Healthy Living experts, including physicians, cardiovascular specialists, nutritionists, fitness experts and mental health professionals trained in stress management serving as virtual coaches.
iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.
Established in 1995, iVillage's brand extensions
include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by
NBC Universal in May 2006, is based in New York.
