New York, NY, April 13, 2007 - Before Shear Genius fans hit their local hair salons, they can avoid trauma of the tresses by trying on their favorite hairstyles from the show using iVillage.com's popular Makeover-O-Matic. Bravo and iVillage have teamed up to offer female viewers a complete Shear Genius experience with a chance to virtually wear the hair they love and experiment with new looks using their own image.

Throughout Bravo's Shear Genius series, which airs on Wednesdays at 10pm ET/PT, fans will be able to "try out" the exact hairstyles created by the show's challengers. With a new digital (hair)do in hand, they can email a photo of themselves to friends and family, and include a before/after feature as well. The emails will be tagged with Shear Genius air times. The Makeover-O-Matic is iVillage's most popular tool, located on the site's Beauty & Style channel at http://beauty.ivillage.com. Users upload their photos, then try out dozens of different hairstyles, beauty products and accessories. In addition to choosing the color shade and style (straight/curly, long/short, bangs, etc), they can choose one of several celebrity hairstyles donned by Beyonce, Cameron Diaz and Drew Barrymore, among others. For those who don't have a photo on hand, dozens of "model" faces in all shapes and sizes, varying in eye color and skin tone, are accessible.