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"We're thrilled to be working with our partners at Bravo on Shear Genius. The series is smart and sassy and offers a familiar voice for our 16 million users," said Deborah Fine, President of iVillage. "This is brilliant example of integration and it gives us a chance to try a new look on one of our favorite tools."
In addition to incorporating the Makeover-O-Matic feature, Shear Genius beauty experts will offer hairstyling tips for everyone from Hollywood hopefuls to soccer moms in the spirit of the show's wide spectrum of challengers. iVillage will also feature a weekly video recap of every episode.
"The Makeover-O-Matic gives viewers the chance to literally try on the winning hairstyles every week," said Jason Klarman, Executive Vice President, Marketing and Digital, Bravo. "This is a great opportunity to get consumers even more involved in Shear Genius."
Lather. Rinse. Compete. Bravo goes hair extraordinaire with its newest competition reality series Shear Genius airs Wednesdays at 10 pm ET/PT. Hosted by award-winning actress, designer and entrepreneur Jaclyn Smith, Shear Genius offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist and designer Sally Hershberger serves as lead judge and is joined by fashion director of Allure, Michael Carl with accomplished stylist Rene Fris serving as the salon mentor. Bravo's nationwide search for talented hairstylists everywhere, unearthed 12 talented and competitive hair stylists from all over the country who will compete for the ultimate title of Shear Genius, $100,000 in seed money from Nexxus and a chance to style hair for an Allure magazine feature.