New York, NY, April 13, 2007 - Before Shear Genius fans hit their local hair salons, they can avoid trauma of the tresses by trying on their favorite hairstyles from the show using iVillage.com's popular Makeover-O-Matic. Bravo and iVillage have teamed up to offer female viewers a complete Shear Genius experience with a chance to virtually wear the hair they love and experiment with new looks using their own image.

Throughout Bravo's Shear Genius series, which airs on Wednesdays at 10pm ET/PT, fans will be able to "try out" the exact hairstyles created by the show's challengers. With a new digital (hair)do in hand, they can email a photo of themselves to friends and family, and include a before/after feature as well. The emails will be tagged with Shear Genius air times. The Makeover-O-Matic is iVillage's most popular tool, located on the site's Beauty & Style channel at http://beauty.ivillage.com. Users upload their photos, then try out dozens of different hairstyles, beauty products and accessories. In addition to choosing the color shade and style (straight/curly, long/short, bangs, etc), they can choose one of several celebrity hairstyles donned by Beyonce, Cameron Diaz and Drew Barrymore, among others. For those who don't have a photo on hand, dozens of "model" faces in all shapes and sizes, varying in eye color and skin tone, are accessible.

"We're thrilled to be working with our partners at Bravo on Shear Genius. The series is smart and sassy and offers a familiar voice for our 16 million users," said Deborah Fine, President of iVillage. "This is brilliant example of integration and it gives us a chance to try a new look on one of our favorite tools."

In addition to incorporating the Makeover-O-Matic feature, Shear Genius beauty experts will offer hairstyling tips for everyone from Hollywood hopefuls to soccer moms in the spirit of the show's wide spectrum of challengers. iVillage will also feature a weekly video recap of every episode.

"The Makeover-O-Matic gives viewers the chance to literally try on the winning hairstyles every week," said Jason Klarman, Executive Vice President, Marketing and Digital, Bravo. "This is a great opportunity to get consumers even more involved in Shear Genius."

Lather. Rinse. Compete. Bravo goes hair extraordinaire with its newest competition reality series Shear Genius airs Wednesdays at 10 pm ET/PT. Hosted by award-winning actress, designer and entrepreneur Jaclyn Smith, Shear Genius offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist and designer Sally Hershberger serves as lead judge and is joined by fashion director of Allure, Michael Carl with accomplished stylist Rene Fris serving as the salon mentor. Bravo's nationwide search for talented hairstylists everywhere, unearthed 12 talented and competitive hair stylists from all over the country who will compete for the ultimate title of Shear Genius, $100,000 in seed money from Nexxus and a chance to style hair for an Allure magazine feature.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.