Backed by A High-Profile Advisory Board, iVillage Cares Will Amplify Key Women's Issues and Build Support for Important Causes of Concern to Women. Early Contributors Include Trudie Styler, Mariska Hargitay, Marlo Thomas, Arianna Huffington and Liz Lange

New York, NY, March 28, 2007 - iVillage, the largest online destination for women with 16 million members, announced today the launch of iVillage Cares, a national advocacy program designed to build awareness and support for causes of concern to women. iVillage Cares already involves some of the nation's most prominent women in healthcare, education and women's advocacy.

The launch takes place in conjunction with the release of results from a new national poll examining Women and Online Advocacy, conducted for iVillage by GfK Roper Public Affairs & Media, which found that the use of the Internet is playing an increasingly significant role in the daily lives of women and their involvement in charitable causes. Among other results, the poll found that 79% of online women agree that the ease of using the Internet has made people more likely to get involved and support the social causes and charities they care about; 73% have searched the Internet for activities or organizations with which they could get involved*, and 70% of all women agree the Internet makes it more likely they will learn more about local charities.