iVillage Cares will be fueled by iVillage's new Social Networking platform, iVillage Connect, which will allow women to create their own profiles based on the issues they care about, share thoughts and ideas on these issues and form community sub-groups based on their home town, circulate local news, online petitions and other content virally. For example, a "World Hunger" group could be created, its members posting/sharing everything from locations of volunteer-run soup kitchens to links to the UN's World Food Program to an online petition on homelessness presented to local elected officials. A "Military Moms" group might share tips on how to keep in touch, ideas for care packages and links to news on the status of U.S. troops. Each iVillage Cares Advisory Board member will have a profile on the site and will contribute with blogs and suggested ways to make a difference in big and small ways.

"I am excited to be part of this exciting new iVillage initiative. There is power in numbers - some of the outstanding issues affecting women today require a greater support that can only be found when we come together. We have an opportunity to help change women's lives today and well into the future," said Benita Fitzgerald Mosley, President & CEO, Women in Cable Telecommunications.