"The 'TODAY' re-launch is the first in an ongoing process of showcasing the individual identities of each NBC News program on MSNBC.com," said Charlie Tillinghast, President of MSNBC.com. "The online 'TODAY' audience is unique from the rest of MSNBC.com's audience, and working with our great partners at the show and iVillage, we are giving that audience an experience that is uniquely 'TODAY.'"

"Our relationship with TODAY is a brilliant example of the power of integration, especially given the natural synergies between our brands and our demography," said Deborah Fine, President of iVillage Properties. "Our co-branded experts and the traffic driven by Meredith's blog and other TODAY-inspired content has been a huge success. The opportunity to reinforce the TODAY brand among millions of iVillage members has made for a truly reciprocal partnership, enabling us to be all things female both on-air and online."

"All Day" (www.allday.msnbc.com), TODAY's official blog, gives viewers a virtual window to Studio 1A and the people who make America's favorite morning show come alive. It is updated several times a day with posts from TODAY talent, producers, correspondents and contributors and invites viewer comments to create an active conversation between TODAY and its audience.