Redmond, Wash. March 5, 2007 - Today.msnbc.com is now TODAYshow.com. Partnering with iVillage.com, the leading online women's destination, the new TODAYshow.com debuts this morning, giving "TODAY's" online audience a 360-degree experience with a new design, new editorial content and fully interactive features. A seamless compliment to NBC News' successful TODAY Show, TODAYshow.com will focus on the people of Today - newsmakers and celebrities, anchors, correspondents and production staff, in addition to the fans in Rockefeller Plaza and the audience watching at home or visiting online.
New features include a daily TODAY blog, a weekly behind-the-scenes video blog from Al Roker, new columnists, message boards and in-depth stories about newsmakers big and small.
Partnering with iVillage.com, the new TODAY site will include co-branded iVillage/TODAY experts in video segments and integrated iVillage content such as the blogs from TODAY talent Meredith Viera and Natalie Morales, original editorial pieces and links to tools such as the popular Makeover-O-Matic and the 3-D Pregnancy Calendar for moms-to-be. iVillage and Today recently launched a series of polls called the iVillage Index, showcasing what's on the minds of women everywhere. Results are shared regularly on the Today Show and will live on both iVillage.com and TODAYshow.com.
"The 'TODAY' re-launch is the first in an ongoing process of showcasing the individual identities of each NBC News program on MSNBC.com," said Charlie Tillinghast, President of MSNBC.com. "The online 'TODAY' audience is unique from the rest of MSNBC.com's audience, and working with our great partners at the show and iVillage, we are giving that audience an experience that is uniquely 'TODAY.'"
"Our relationship with TODAY is a brilliant example of the power of integration, especially given the natural synergies between our brands and our demography," said Deborah Fine, President of iVillage Properties. "Our co-branded experts and the traffic driven by Meredith's blog and other TODAY-inspired content has been a huge success. The opportunity to reinforce the TODAY brand among millions of iVillage members has made for a truly reciprocal partnership, enabling us to be all things female both on-air and online."
"All Day" (www.allday.msnbc.com), TODAY's official blog, gives viewers a virtual window to Studio 1A and the people who make America's favorite morning show come alive. It is updated several times a day with posts from TODAY talent, producers, correspondents and contributors and invites viewer comments to create an active conversation between TODAY and its audience.
Co-anchor Al Roker will contribute weekly video blogs that go behind-the-scenes at TODAY, introducing the people and places that are seldom seen by the public.
In his new weekly "Travel Detective" column, long-time TODAY contributor Peter Greenberg shares his travel secrets and answers viewer questions.
TODAYshow.com features four new topic sections, People, Participate, Travel and Pets. In People, viewers can focus on the guests and contributors that make "TODAY" so unique. Photos, interviews, and profiles are just some of the content in the new section. Participate provides a one-stop-shop for users to interact directly with the show and one another, via the blog, message boards, live votes and e-mail.
"We've remade the site to better express the personality and diversity of America's favorite morning media: 'TODAY,'" said Randy Stearns, MSNBC.com deputy editor. "We want to be a place where people can come each day to not only find the information they crave, but also to participate in an on-going conversation about the topics they care about most."
