Co-branded Pogo Games Channel on iVillage Will Cater to the 34 MM Women Playing Games Online

Redwood City, California & New York, NY, - February 28, 2007 - If you haven't heard of Poppit! yet, it's time to get your game on. Electronic Arts Inc (NASDAQ: ERTS) the world's leading interactive entertainment company and iVillage, a division of NBC Universal and the leading online destination for women, today announced that the two companies have joined forces to create a co-branded Games Channel that will live on iVillage.com and be fueled by EA's Pogo.com. The partnership brings brain-busting entertainment and stress relief to women across America. Starting today, anyone looking for a few minutes or a few hours of online leisure activity can visit http://games.ivillage.com to find Pogo's simple-to-learn puzzle, word and card games, including Poppit!, a wildly popular favorite of female gamers. Through this unique relationship, Pogo.com becomes the exclusive casual games provider to the 16 million iVillage.com members.

Pogo.com brings its powerhouse suite of casual game titles such as Poppit!, First Class Solitaire, Word Whomp!, Hearts, Spades and its premium gaming service, Club Pogo, to iVillage, adding an entertaining casual gaming experience to iVillage's existing line-up of channels, including Health, Wellness, Diet & Fitness, Pregnancy & Parenting, Beauty & Style, Home & Food and others.

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