ComScore MediaMetrix (December 06) reports that 39% of women online visit gaming sites and women spend 83M hours playing games. This compares to 63M hours spent on Google and 47M hours spent on Yahoo! instant messenger. Pogo is the number one gaming site with women 25 - 54.

Nancy Smith, Executive Vice President of Pogo, commented, "We couldn't be happier to be teaming up with iVillage. Not only do we share an audience demographic, but we share a passion for women's issues and a belief that interactive entertainment is a great way to stay connected, stay sharp and keep a healthy mind. This relationship will allow us to reach even more women than ever before."

"The number of women playing games online has clearly exploded and, as the leading destination for women online, we knew it was time for us to carve out a space where our members could play to their heart's content," said Ezra Kucharz, COO, iVillage Properties. "Pogo is the biggest player in the industry and the perfect partner for us as we dive into gaming."

iVillage members will be invited to participate in monthly game nights on the new Games Channel, where they'll interact with other Pogo users. Members will also be given two-week passes to try out Club Pogo for free.